In the News

Brittney Spears Joins Other Celebrities on Tinder

spears portrait 1a1006n 1a1007c 249x300As celebrities and everyday people are flocking to Tinder for dating, and playing the digital love game, it’s no surprise that single Brittney Spears is thinking of looking for love online.

Tinder is now verifying celebrity profiles and Yahoo – Australia reports that Spears reports that at the debut of her lingerie collection in New York, said admits that finding love in cyberspace is possibly an option.

Later, Spears appeared on the ‘Tonight Show’ with  Jimmy Fallon, where the late night talk host added her to the mobile app in a fun skit.

Before introducing Spears, Fallon described her as:  “She’s recently single, she sings good jingles, she loves her Pringles and she’s ready to mingle.”

He added, “Here at ‘The Tonight Show,’ we’re all about making love connections, so before the show you did something cool. You let us sign you up for the dating app Tinder,” Fallon continued, stating the profile is indeed real.
“I want to stress, Britney had nothing to do with this. This was our idea. But she has the password now and it is her profile. She can do whatever she wants with it…. If you guys are on Tinder and want to date Britney Spears, just look for her profile and swipe right. That means good.” Spears responded with, “I’m thrilled!”

Celebrities with verified profiles are now swiping right and left on Tinder. Other celebs include Ed Sheeran, Katy Perry, Lilly Allen, Lindsay Lohan, Chelsea Handler, and Bravo’s Andy Cohen, who have created profiles on the hottest mobile dating app.

Watch the video of the ‘Tonight Show’ segment here.

Other celebrities have joined a variety of online dating sites in the pre-Tinder days, including: Sinead O’Connor,  Martha Stewart, Matthew Perry, Adele,, Jenny McCarthy, Charlie Sheen, Ricki Lake, Chase Crawford, Carrie Ann Inaba, Cheryl Cole, and the late great Joan Rivers.

At the end of the digital day, logging on for love in cyberspace or from the convenience of your mobile phone when you find yourself single is the easiest way to get back into the dating game.

Photo credit: Yahoo: Australia – Celebs We Wish Were on Tinder

Julie Spira is America’s Top Online Dating Expert and Digital Matchmaker. She was an early adopter of the Internet having created her first profiles 20 years ago. Today, she helps singles on the dating scene with her Irresistible Profiles programs and to help them find love from the various mobile dating apps. Follow @JulieSpira on Twitter for more dating advice and sign up for the free Weekly Flirt newsletter.

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Tinderella Syndrome – Is it Real?

Screen Shot 2014 08 12 at 1.26.20 PM 300x165As online daters and those downloading the Tinder mobile dating app continue to watch Tinder explode, it’s no wonder that researchers, psychologists, and dating experts all have opinions on whether Tinder is helping singles or is just a game for people to play on their cell phones as they swipe left or right at the millions of profiles nearby.

On WCCO in Minneapolis, I spoke with radio show host John Hines about the pros and cons of Tinder, using mobile dating apps, and why I think Tinder can help women who are shy to connect with a potential date online and meet them offline.

Listen to our radio broadcast from August 14, 2014 at 11:00am on WCCO.

Now let’s talk about the ‘Tinderella syndrome’ and if it really exists or not. Are women really suffering from spending too much time on Tinder? Is it affecting their ability to meet offline (IRL?)

The Daily Mail ran a story claiming that ‘Tinderella syndrome’ was ruining the love lives of women to the point that they wer unable to approach men in person offline. They went as far as saying that flirting techniques have been diminished due to the frequent use of the Tinder mobile dating app.

While psychologist Emma Kenny believes that online dating breeds impatience and insecurity since women are inundated with an abundance of potential dates that they become overwhelmed and stop investing the same effort into meeting dates offline.

Sure online dating is a numbers game and Tinder is responsible for over 10 million matches a day as well as 850 million swipes a day. Those are big numbers and it’s easy to fill your date card.  Remember, not everyone on Tinder is looking for a love connection. Tinder’s founders believe that they are a social discovery app and that using the site an help make new friends with similar interests.

Some will use Tinder as a game and keep playing after a swipe or two. Others will take the time to read the profiles of potential matches before starting a private online chat that will hopefully lead to an offline meeting. Otherwise, you’ll just end up with a digital pen-pal, if that’s what you want.

Here are the reasons I don’t believe in the Tinderella Syndrome.

1. Mobile apps make it easier to connect with people close by. Those who are interested in meeting someone close by can easily log onto Tinder and view a profile instead of just swiping left or right to give a thumbs up on a profile. If the profile indicates they’re really looking to meet someone for a relationship, they can start chatting instantly if it’s a mutual match.

2. Almost 35% of married couples met online. A study from the journal Proceedings of the National Academy of Sciences, showed that about 1/3 of marriages were as a result of online.

3. Pew Research states that 59% of Americans think that online dating is a good way to meet people. With over half of Americans thinking online dating is the way to go, remember that most singles are using mobile dating apps, which speed up the process.

4. Mobile dating apps and online dating sites help those who are shy communicate with potential dates. It’s my opinion that using dating apps and dating sites only helps those who are too shy to approach someone in a bar to say hello. By chatting online, I think self-esteem can be improved and communicating skills with potential dates will also become easier. The key is to take your relationship from online to offline and meet IRL.

5. Online dating stigma is pretty much gone. It’s a matter of time that the stigma for Tinder or mobile dating apps for hookups will also diminish. Already we are seeing many relationships of couples who’ve found love on Tinder.

6. If your mutual match isn’t communicating with you or interested in meeting, just move on. Tinder reports they are seeing 10 million matches a day and 850 million swipes per day. With all of that activity, it’s pretty easy to figure out who’s playing the game and who will want to meet. If their profile is rather empty and they only say, “hey,” it’s probably not going to become a meaningful relationship.

In my conversation with John Hines from WCCO – CBS Radio, I told him that Tinder is known to have a membership base of mostly 18-34 year olds. Many aren’t looking for a serious relationship and are hooking up. But some are truly looking for a new digital outlet to find a date or love.

Yes Tinder is like a game and it asks you to keep playing instead of suggesting that you meet in person. There will always be those who love the digital ego boost of flirting online, with or without Tinder. However, there will always be those who truly are looking for a connection. Tinder makes it easy to connect. It’s up to you to decide if the relationship is ready to move offline.

As time goes on, more-and-more singles in their 40s and up will also be using Tinder, due to the ease of creating a profile and the flexibility of connecting on the fly with singles in their geographic area.

Do you believe in the ‘Tinderella Syndrome?’

College Humor came out with a cute parody about Tinderella – a Modern Fairytale worth sharing.

Photo credit: College Humor

Julie Spira is an online and mobile dating expert and founder of CyberDatingExpert.com. She was an early adopter of online dating and mobile dating and helps singles find love on the Internet with her Irresistible Profiles programs. For more dating advice follow @JulieSpira on Twitter and sign up for the free Weekly Flirt newsletter.

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Conan O’Brien and Dave Franco Play With Tinder

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Who isn’t talking about Tinder these days?

Last night, I was helping several single ladies in their 20s decide on who to swipe right to and how to find someone who isn’t just looking to hook up.

Meanwhile, at Team Coco, Conan O’Brien and Dave Franco decide to try their luck at Tinder on television.

In a funny skit, they came up with fake screen names, but real photos to learn about the sizzling hot mobile dating trend of Tinder.

Are you swiping right on Tinder? Have you met someone offline and are in a Tinder relationship?

We’d like to hear your Tinder stories.

Follow @JulieSpira for online dating advice and sign up for our free Weekly Flirt newsletter.

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A Conversation With Tinder Co-Founder Justin Mateen

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Julie Spira and Tinder’s Justin Mateen

Tinder-mania is everywhere it seems.

Tinder’s mobile app launched in Los Angeles less than two years ago, and it’s quickly becoming a household name.

Even Bravo’s Andy Cohen recently taught Larry King how to use Tinder!

At the recent Digital Hollywood gathering in Los Angeles, Tinder co-founder Justin Mateen was on a panel called, “The Coveted Captive audience – Engaging And Monetizing Through Mobile.”

Afterwards, I had the chance to catch up with Justin again to talk about the latest trends for Tinder.

Read: Dating in a Tinder World

The Future of Tinder

Tinder, as we know, has become the hottest mobile dating app, now experiencing over ten million matches a day and 800 million swipes per day.

“I think the misconception is that Tinder is a dating app,” said Justin Mateen – Tinder’s Co-Founder and Chief Marketing Officer during the session. “We consider ourselves a social discovery app, more of a competitor to social platforms,” Mateen added.

Tinder is now optimizing to connect new people. Mateen feels the value proposition is tremendous, which is why they’ve been able to grow so quickly. People are using Tinder for dating for the most part, but as time goes on, Tinder won’t be optimized only for dating.

“We are our own social platform and leverage other social platforms to the sense that it makes sense,” said Mateen. He boasted about Tinder’s 2000% growth last year. The average Tinder user spends ½ hour on the mobile app and they are growing by 10 times every day.

As of now, Tinder is not charging for their app or providing advertising. Their monetization strategy includes focusing on the user experience and growing the user base both domestically and Internationally. Their future plan will include in app purchases to enhance the user experience when it comes time to monetize. Mateen explained that their plans are to begin to test different forms or advertising on Tinder. “We want to make sure that it’s an organic ad and that our users can benefit from it.”

Not a day goes by when someone doesn’t come up to me to ask me about my thoughts on Tinder.

Related: Help My Boyfriend Won’t Take His Tinder Profile Down

Several men I know of have actually felt distressed when they’ve swiped left instead of right and felt that they lost the match. Fortunately, Tinder has come up with a solution for that dilemma as the app provides a pop-up asking you if you’re sure you want to swipe left.

Others are in relationships and still won’t retire their Tinder profile. Is it a game?

Are you using Tinder?

Watch: ABC News – Mobile Apps to Speed Up Your Search

Julie Spira is an online dating and mobile dating expert. She was an early adopter of the Internet and online dating, having created her first profile over 20 years ago. Julie’s the founder of Cyber-Dating Expert and coaches singles on the dating scene. For more online dating advice follow @JulieSpira on Twitter and sign up for the free Weekly Flirt newsletter.

 

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Help: My Boyfriend Won’t Take his Tinder Profile Down

radioshowlogo3 150x150Dear Cyber-Dating Expert

I met my boyfriend on Tinder about 6 weeks ago and we decided to date exclusively after three weeks. Neither of us took our Tinder profiles down, but he wasn’t logging on to his and I was still logging on out of curiosity to see who was on Tinder, but not chatting with anyone.

After a week of him giving me grief for having an active Tinder profile, I finally took his down and showed him the screen shot of me doing so. I thought he’d be excited to hear the news, but instead, he decided to keep his profile up.

Now, I’m the unhappy one, as I can’t understand why he’d make me take my profile down while he’s still an active member of Tinder. I’m starting to get frustrated and am wondering if we should break up. Every time I see him staring at his mobile phone, I think he’s looking for another girlfriend. What do you think?

Tinder Frustrated.

Dear TF,

There are a lot of singles who are in relationships who are still attached to their Tinder mobile dating app. Since it’s known as a social discovery app, many people are chatting with potential friends. Even a man recently posted a profile as a golden retriever dog to chat with people. I can understand that since you met on Tinder, that you should both probably have removed your profiles at the same time. It’s not fun being pressured to take your profile down when your boyfriend won’t do the same in return for you. Sure you should have toasted together and pulled the plug on your profiles at the same time, but since that didn’t happen, ask your BF how he would feel if suddenly you put your profile back up on Tinder.

Chances are he won’t be that happy about it, but if he says he doesn’t mind, it might be time to start dating others and reactivate your profile. During this time, you can still date your BF, but let him know you’re no longer exclusive. Which means, I suggest you keep your clothes on until both of you are on the same digital page. While it might seem harsh and hard to turn back the wheel, you’ll know where you stand in your relationship.

Keep me posted. Wishing you much love and joy in cyberspace, or wherever you may roam. xo

Julie Spira is America’s Top Online Dating Expert and Digital Matchmaker. She was an early adopter of the Internet and creates Irresistible Profiles for singles on the dating scene. For more online dating advice, follow @JulieSpira on Twitter and sign up for the free Weekly Flirt newsletter.

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Puppy Love: Single Man Poses as Dog on Tinder

TinderPuppyLove 206x300When I received an email from the Daily Mail letting me know that a San Francisco man posed as a 26-year old dog named “Hero” on Tinder, I had to chuckle. After all, a dog is man’s best friend and every girl is looking for her hero.

Still since Justin Mateen, co-founder of Tinder believes that their mobile app is a social discovery app and not a mobile dating app, I wasn’t surprised that this social experiment was received as a breath of fresh barking air. The responses flooded in from both women and men within a 100-mile radius.

READ: DATING IN A TINDER WORLD

It’s a social networking experience, and people love pets, so it was certainly a way for the profile to stand out among the millions of other profiles that users are swiping right and left to. “Hero” a golden retriever, replied to curious swipers with a “woof woof” and “bark bark” with an occasional wagging of his tail.

After seven days as a male dog, Joe Veix posted that had 206 matches—154 guys and 52 girls. All of his responses were “woof woof” and occasional digital barking. When he switched to a female dog, the comments became a bit riskier.

Tinder is known to be fun and flirty. Like a game, so many people who have downloaded the Tinder mobile app spend hours-and-hours a day swiping right just to strike up a conversation with so many that they may or may not meet IRL.”

Rather than saying, ‘hey’ or ‘what’s up’ the “Hero” puppy profile allowed users of the app to have a bit of fun and laughter while responding to the barks from the dog profile.

READ: IF MISS USA IS ON TINDER, SHOULD YOU BE?

Tinder now claims 10 million matches a day and over 800 million swipes a day. Users are logging on for more than 1.5 hours a day. Will the future of Tinder fall into the hands of your four-legged pets?

I think it’s just a matter of time, before we’ll see a viral cat video on Tinder.

WATCH: MOBILE APPS TO SPEED UP YOUR SEARCH

Are you dating on Tinder? Your comments are welcome.

Julie Spira is America’s Top Online Dating Expert and Digital Matchmaker. She’s the host of Mobile Dating BootCamp and helps singles find love on the Internet and IRL. For more online dating advice, follow @JulieSpira on Twitter and sign up for the free Weekly Flirt newsletter.

 

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Hinge Mobile Dating – Finding Love With Facebook Friends

Screen Shot 2014 05 04 at 6.58.50 PM 300x217As mobile dating apps continue to be the hot new way for singles to find love online, daters are swiping right to connect on a variety of mobile dating apps. The message is very clear. The success of finding love online is all in the hands of your mobile phone

In a recent interview, I spoke with ABC News in Los Angels about the landscape of mobile dating [see video below].

Enter Hinge, a free mobile dating app which helps you find dates based upon which Facebook friends you have in common. The best way that I can describe Hinge is Tinder MEETS Linkedin.

The concept makes sense as singles have become accustomed to swiping on Tinder, the mobile app now responsible for over 10 million matches a day and 800 million swipes per day.

Where Tinder gives you unlimited matches based upon your location, Hinge selects 10 matches served to you at noon each day. If you refer your friends to join Hinge, the number of matches will increase.

How Hinge Works

Hinge takes your Facebook profile photos, age, work information, and other data that you’ve provided, so other singles will see exactly who you are, without having to do an extensive Google search or background search.

Hinge users are 99% college educated, and most popular industries include banking, consulting, media and fashion. The average user has 36 friends on Hinge and 90% are between 23-36. Hinge has made over 2 million matches and just celebrated the first engagement.

Hinge just launched in Los Angeles with a party in West Hollywood at Greystone Manor with 500 of their 7000 Los Angeles singles who were on the wait-list. ABC 7′s Elex Michaelson reported on the event, along with my analysis below.

10317625 10152410832457363 4266982360076646007 o 207x300Who’s using mobile dating apps?

It should be no surprise, that online daters are now spending more time on dating apps than they do on the sites themselves. IBISWorld reports that by 2018, more than 80 percent of the population will own a smartphone (up from 46 percent in 2012). A recent Pew Research study reported that 29% of cell owners describe their cell phone as ?something they can?t imagine living without.?

eHarmony reports that some users log on over 15-20 times a day using their mobile dating app with over 50% registering from their mobile phones. Their mobile app has been downloaded over 9 million times, with 57% of their app users who are male and 43% who are female.

Match just released Match 3.0, a completely redesigned mobile app for iOs. They report that half of their users are joining Match through a mobile device and more than 50% of the emails exchanged on Match.com are sent from a mobile device.

Read: Match.com Gets Digital Facelift With Launch of New Mobile App

POF founder Markus Frind tells me that they have tens of millions of users on their mobile dating app. “Between the apps and just mobile web use we are at 90% mobile,” said Frind. “When it comes to online dating using a website isn’t something that most people do anymore. It’s all about the phone,” Frind added.

Hinge is now available in 9 cities in the United States including Atlanta, Boston, Chicago, Dallas, Los Angeles, New York City, Philadelphia, San Francisco, Washington, DC.

At the end of the digital day, finding love from the convenience of your mobile phone has become a part of everyday life for most single who are looking for love online.

Are you using mobile dating apps?

Julie Spira is America’s Top Online Dating Expert and Digital Matchmaker. She’s the founder of Cyber-Dating Expert and host of Mobile Dating BootCamp. Julie was an early adopter of the Internet and has been helping singles find love online for 20 years. For more dating advice, follow @JulieSpira on Twitter and sign up for the free Weekly Flirt newsletter.

 

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Mobile Dating: Match.com Gets Digital Facelift with Match 3.0

There’s good news for daters to make it easier to find love from their mobile phones. Today Match.com released their long-awaited and very user-friendly Match 3.0 for iPhone users. The message is very clear. The success of finding love online is all in the hands of your mobile phone.

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What’s New in Match 3.0?

The Match 3.0 mobile differs from their previous mobile app, as it no longer emulates the desktop version of the online dating site. The new app now includes a “Discover” page, where you’ll find two new features, “Stream” and “Mixer. The “Stream” feature allows you to scroll through many profiles with multiple photos of the daters based on location. You’ll see a familiar style as each profile has a cover photo, which reminds you of Facebook. You can easily send a message to the person who captures your eye as you scroll down through a stream of potential matches. There are also multiple places for you to upload photos directly on the app.

The new “Mixer” will look familiar to mobile dating users, as it may remind you of Tinder. Users can view a single profile and now swipe left to take a pass or swipe right to give your potential date the thumbs up to start communicating. The swipe-effect is now becoming a prominent feature for many mobile dating apps.

Match reports that over 55% of their members are using their mobile app to send emails, with 50% of their signups come from mobile. As a result, for the first time, they’re allowing users to sign up on the mobile phone, as compared to using the desktop version. They’ve now prominently displayed their membership fees along with the features for those ready to pull out their credit card to pay.

At the end of the digital day, we’re living in a swiping world when it comes to finding love on your mobile phone.

Julie Spira is an online dating expert and founder of CyberDatingExpert.com. She was an early adopter of the Internet and creates Irresistible Profiles for singles on the dating scene. Julie is the host of Mobile Dating BootCamp and Online Dating BootCamp.

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Dating in an Instagram World

instagramworld 150x150Most people seem to be obsessed with photo sharing sites these days.

If a picture tells a thousand words, how does this digital habit affect your dating and love life?

With over 200 million users and 20 million photos shared daily on Instagram, dating can bring authenticity for single daters who are looking for love online on their mobile phones. These days, it’s not unusual for singles to check out both Facebook and Instagram photos of potential dates so see their recent activity, favorite restaurants, what interests and passions they have, and to find out if they have friends in common.

Are you ready to hop onboard for a tutorial on photo love?

In a recent interview with the New York Post, I explained how to successfully date with the help of Instagram.

How to Find Love on Instagram

1. First find someone who interests you, and start following him or her.
2. Start liking a couple of his or her photos.
3. After a week or so, start commenting on the photos.
4. Finally, find your potential crush on Facebook and send him or her a private message.

New Mobile App Glimpse Helps Daters Find Love on Instagram

If you’d like to find a simple way to flirt and date on ‘Insta’ without approaching someone who isn’t single, there’s a new mobile dating app called Glimpse, which helps singles get to know each other with more than a swipe.

How it works, is you’ll sign up with your Instagram account and select a primary photo from your Instagram account or your Camera Roll on your mobile phone.

Then you can select nine of your favorite photos that describe your personality and you?re ready to go. Users can specify their age filters and sexual orientation to help find the best matches.

Once you’re signed up, they’ll send you profiles of people nearby first. Then you’ll start receiving profile matches from singles in other cities to expand your horizons. When you view a profile that interests you, swipe up to see their nine selected photos. Sure there are a lot of food shots, but if you’re a sushi lover, you just might find the perfect date based upon his or her photos. If you think you’ll click, tap on the smile button and your potential date will be notified and you can start chatting.

Elan Miller, co-founder and CEO of Glimpse says the reply rate to first contact is over 70%. “I can tell you that number is huge as compared to most traditional online dating sites and many mobile dating apps. Photos (of how we see the world) are really effective icebreakers. Instead of the generic “hi” or “pickup line” people have something natural to talk about. Early feedback has been the tone/environment of Glimpse is way different from anything else out there,” says Miller.

With over 200 billion photos now shared on Instagram, isn’t it time you gave it a shot for dating?

Would you use Instagram to check out a date or to actively pursue a relationship? Your comments are welcome.

Julie Spira is an online dating expert and founder of CyberDatingExpert.com. She was an early adopter of Internet dating and coaches singles on the dating scene with her Irresistible Profiles programs. For more dating advice, sign up for the free Weekly Flirt newsletter and follow @JulieSpira on Twitter.

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ABC News – Mobile Apps to Speed Up Your Search

BZ ej5vIcAAMJVM 150x150It was an honor and joy to be interviewed by Elex Michaelson of ABC-7 television in Los Angeles about the popularity of mobile dating apps.

As Tinder continues to take the world by storm, the feature included an interview with Tinder’s co-founder, Justin Mateen, as well as featured other mobile dating apps including eHarmony, JDate, Match, OkCupid, Grouper, Grindr, and Coffee Meets Bagel.

Mobile dating is now over a $200 million dollar industry. Are you wondering how it all works?

Watch the video below for highlights.

Julie Spira is an online dating expert and mobile dating expert who was an early adopter of Internet dating. She created her first profile almost 20 years ago and coaches singles on the dating scene with her Irresistible Profiles programs and her Mobile Dating BootCamps. For more dating advice, follow @JulieSpira on Twitter and sign up for the Free Weekly Flirt newsletter.

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