OkCupid Relaunches OkTrends Blog – Reveals if Looks Matter
For the past three years, OkTrends has gone into silence mode. Today, Rudder revealed data from their Internet dating user base showing that looks aren’t always what counts when it comes to communicating in an online dating site. Rudder announced, “We Experiment On Human Beings” as the title of the long-awaited post.
From OkCupid’s day of hiding photos, to suggestions of a higher percentage for a potential match, one thing we know for sure, the algorithms do have an impact while looking for love online.
Let’s take a look at the three different experiments.
1. Love is Blind, Or Should Be
On the 10th anniversary of OkCupid, they launched Crazy Blind Date, a mobile app. The basis of this was that you’d meet someone who’s face had been “mashed up” like a puzzle, so you didn’t know what they looked like. In celebration, OkCupid spent one day mashing up all of their members in an experiment, only to find that 44% of those wrote 1st messages to people, of which they had no idea what they looked like.
2. So What’s a Picture Worth?
OkCupid previously let users rate profiles based on looks and personality. Eventually, they changed it to rating based on looks only. What they found is that only 10% of people rated a profile based on it’s text. Does that mean that 90% of people rate profiles based on looks only? Understandably so. This is why all of the mobile dating apps have been so popular and game-like.
3. The Power of Suggestion
As a Digital Matchmaker, I spend hours-and-hours every day analyzing profiles to find the perfect match for my clients. They have to go by my word and recommendation to write to or respond to a flurry of potential dates because I strongly advised them to do so. This has resulted in singles dating outside their social circles and meeting men or women that they didn’t think was their type.
OkCupid seems to agree. By changing the suggested recommendations from one with a low match percentage to a higher match percentage, their users started to communicate with people that weren’t necessarily a match, based on the algorithms. Were they playing with your digital mind? Just a bit.
Time reports that Rudder will be back to business posting on the OkTrends blog every four weeks while waiting for his book Dataclysm: Who We Are to be released in September.
Are you rating profiles based on looks alone? Do percentages matter to you? Your comments are welcome.
Photo credit: Fotolia
Julie Spira is America’s Top Online Dating Expert and Digital Matchmaker. She was an early adopter of the Internet and creates Irresistible Profiles for singles on the dating scene. Follow @JulieSpira on Twitter for dating advice and sign up for the free Weekly Flirt newsletter.