Recently at the iDate Conference, I presented Tinder with the award of Best Mobile Dating App of 2015.
This award was well-deserved, considering two years ago, Tinder wasn’t a household word like Match and eHarmony has been for years for online daters.
In an interview with The New York Times, I told reporter Molly Wood that the increase in smartphone usage directly relates to the increase in dating app usage.
“People are dating on the fly, they’re dating in real time, they’re hooking up or meeting for dates, they’re doing both. Same day, same hour.”
So how did a perceived hook-up app become the hottest trend for singles looking for love online?
1. They penetrated the college marketplace.
These early adopters paved the way for others to jump on the bandwagon. In time, the demographics started to rise and millions of users were playing the Tinder game.
2. They made it easy to create a profile.
With no long questions to answer and no profile approval process, all one has to is download the app, connect to Facebook where it pulls your age and photos on Facebook, and add a short bio if you desire, however many ignore filling out the profile.
3. Set your preferences for distance and age parameters
Since Tinder is location-based, once you log on, it searches for potential matches close by. If you travel out of town, you’ll receive a whole new set of matches to make sure you’re not lonely at night.
4. Let the swiping and matching begin
Quite simply, you swipe right if you’re attracted to someone and swipe left if you’re not. If both of you swipe right, then you’re notified that you’re a match and can start communicating in their private chat feature.
Online dating and mobile dating are a numbers game. The more often you swipe, the more often you’ll have the opportunity to be matched.
5. State Your Intentions
We are living in a world of swiping left and right and the habit has become the norm for other popular mobile dating apps. In order to be successful on Tinder, you must start swiping and become proactive about communicating with your matches. If you’re looking to find a relationship instead of a casual fling, you must fill out the information bio page and clearly state your dating intentions. Women find it refreshing when a man says, “Not looking for FWB or a hookup.”
At the iDate conference, it was pointed out by Mark Brooks from Courtland Brooks that only 8% of women were swiping right while viewing profiles of men. Men on the other hand were swiping right as often as possible, with the hopes that they can be matched.
Tinder reports over 1 billion swipes a day and matches over 12 million people a day. But are they actually meeting IRL?
An interesting trend that we are noticing is that a lot of men are posting their age on Tinder as 100 years old. The trend of not honestly stating your age in online dating has been around for years, but to become a centurion on Tinder means you’ll have to change your age on your Facebook profile. There’s no way to change your age on Tinder. Facebook makes it difficult to change your age and discourages this process by limiting the amount of times you can do so. Still, I encourage truth-in-advertising.
As I told The New York Times, people who are using Tinder are also using other dating sites, sometimes paying for memberships. Having easy access to lots of different dates actually increases your odds of eventually finding a match. It’s making dates happen a lot more quickly and the more dates you go on, the better daters you become. Let mobile dating apps become your new best friend.
Are you swiping right on multiple mobile dating apps?
Julie Spira is America’s Top Online Dating Expert and Digital Matchmaker. She was an early adopter of online dating and mobile dating. Julie’s the founder of CyberDatingExpert.com, where they create Irresistible Profiles for singles on the dating scene and host of #DateChat on Twitter on Thursdays at 5pm/PT. Follow @JulieSpira for dating advice and sign up for the free Weekly Flirt newsletter.
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According to Comscore, over 14 million people worldwide are now using mobile dating apps. Since last year, time spent on mobile dating sites has surpassed web dating.? Mobile analytics firm Flurry released a report in August, 2011 showing mobile usage surpassing web usage. Their study showed that mobile usage rose from an average of 3.7 minutes in June of 2010 to 8.4 minutes in June or 2011.
Since last year, a handful of new mobile apps, updates, and sites have been launched, so without further digital adieu, here’s our list of the best mobile dating apps for 2011.
The 2011 List
1. eHarmony – iPhone, BlackBerry, Android, and iPad
eHarmony mobile app downloads have now surpassed the one-million mark. Their iPhone app was launched in August, 2010 and has grown rapidly in popularity. Their members are using their mobile apps over 10,000 times a day. eHarmony reports that more than 30% of their user registrations are currently taking place in the mobile environment.
To make things sweeter, they just launched eHarmony HD, an iPad app on September 19, 2011. This new user-friendly and freshly designed interface is customized for the iPad user, which makes you feel at home as you reminisce with handwritten notes and Polaroid pictures. It’s currently the leading iPad dating app in the Apple store and worth downloading. Features include Facebook connect, full-size high definition photos, and a power photo slide show experience.
2. Match Mobile – iPhone, BlackBerry, Android, and iPad
Match.com’s mobile apps are available on the most widely used mobile platforms including the three above as well as on Windows phone and Palm. Match reports that they’re seeing 2.5 times more activity on their mobile apps than on the web. According to Match.com, nearly 32% of their active subscribers are mobile daters, with 56% of singles aged 25-54 going mobile. Features include the ease of deleting or changing your photos and staying in sync with their web version. Their mobile apps make it easy to wink and flirt on the go.
3. Are You Interested? – iPhone, Blackberry, and Android
With over 49 million installs, Are You Interested offers a fully-integrated Facebook, iPhone and web application.? Are You Interested ranks as a Top 10 Grossing application for U.S. Social Networking in the App store, and launched their web version on September 20, 2011 to help widen your search. As of July, 2011, their iPhone app had 750,000 users and the latest version includes real-time push notifications, premium spotlight, and a front-facing camera to send photos while using their live chat feature.
4. Skout – iPhone and Android
One of the earliest mobile dating apps, Skout was created in 2007 as a mobile dating app without a web element. To date, they have over 8 million downloads. Skout members are sending 150 million messages every month an their membership base is growing by 30-40% month over month, with over 25,000 new members joining every day. Skout’s premium app, Skout+ costs $3.99 and does not include advertising.
5. Plenty of Fish – iPhone and BlackBerry
POF is one of the largest free dating sites in the world with over 33 million members. On September 1, 2011, Plenty of Fish released updated versions of their mobile apps promising a faster experience for their users. The new increase in speed makes it easier to edit? online dating profiles and photos from a mobile phone. One of the new features includes a “mobile users” section, which displays the members presently using the mobile app and lists them according to distance from the user. According to POF, over 1-billion pages are viewed month.
6. OkCupid – OkCupid Locals – iPhone and BlackBerry
OkCupid, with 8-million members,? launched OkCupid Locals on August 11, 2011 to help singles meet in-real-life. Their location-based app combines a Twitter-like broadcast feature with a FourSquare type location database. Users can broadcast their intentions, such as meeting at a bar or a sporting event, which will appear on the mobile phones of singles near by with like-minded interests.? You can meet people near by, and receive suggestions from their database. It’s flirting on-the-fly.
7. Zoosk – iPhone and Android
Zoosk is a leader in social dating. At the beginning of the year, they had over 2 million downloads on their iPhone app. By June of 2011, singles had uploaded more than 12 million photos using Zoosk Mobile.? In the past year, singles have sent more than 7 million ?flirts? to other singles via Zoosk Mobile. Zoosk serves 0ver 50 million singles with their web, facebook and mobile services available in over 25 languages in 60 countries around the world.
8. SpeedDate- iPhone and iPad
SpeedDate is the world’s largest online speed dating site, having launched in 2007.?? Their mobile app features includes a location-based search of their 17 million members, to help you find someone to go on a SpeedDate with close by. Downloaded by over 1 million users, 50% of their iPhone app users come back more than three times a day to check in and chat. SpeedDate was one of the first iPad dating apps, having launched in April of 2010.
9. Grindr – iPhone, Android, BlackBerry and iPad
Grindr is the #1 location-based mobile only app for gay, bi and curious guys with over 2.3 million users in 192 countries around the world.? The average time spent on Grindr is 1.5 hours with the typical user logging in 8 times a day. Grindr Xtra is the premium paid version without any banner ads that utilizes push notifications when the app is closed. Users have sent over 454,000 photos and engaged in over 5.4 million chat messages.
10. Jazzed – iPhone and Android
Jazzed is the newest entry to the Top 10 mobile dating apps list. Created by eHarmony, the Jazzed mobile dating app launched in May of 2011 and has already been downloaded by over 250,000 mobile users.? Jazzed is the featured online dating site on the new dating reality show, Excused. Many of the former contestants on the TV show have online dating profiles on Jazzed. The social networking mobile app provides an option to view the participating contestants and is free of charge for a limited time period.
Honorable mentions this year go to location-based check-in site, FourSquare with over 10 million members who might not want to admit they’re spying on their favorite crush and to Blendr, a free location-based social networking app launched by Grindr in September, 2011, where you can meet new friends based on common interests in September, 2011.
CyberDatingExpert.com is a social networking and online dating advice site created by Julie Spira. Spira was an early adopter of the Internet and created her first online dating profile in 1994. She is the bestselling author of The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online and creates irresistible online dating profiles for singles on the dating scene. ?Spira reports on the latest trends in the online dating and social networking industry.
Our friends at OkCupid have announced OkCupid Locals, a mobile dating app on iOS and Android to help you meet compatible singles more quickly than ever.
With OkCupid locals, you?ll find a blend of a Twitter-like broadcast feature, FourSquare location based feature, and data from the online dating site?s 8-million members.
From connecting at a sports bar to meeting up at a happy hour, simply broadcast your dating intentions and the digital genie will grant your wish with a list of compatible matches closeby.
A service like this will help avoid the weeks and weeks of emailing back-and-forth that many online dating site members feel frustrated with.
There?s no reason to stay dateless in your city anymore.
Are using mobile dating applications or location-based services to meet other singles?? Comments and thoughts are always welcome and if you get a moment, follow me @JulieSpira on Twitter and like us at Facebook.com/CyberDatingExpert
Julie Spira is an online dating expert and bestselling author of The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online. Visit her at CyberDatingExpert.com for dating advice and to learn how to create an irresistible online dating profile.
Mobile and cell phone dating are one of the hottest trends in online dating.
View my recent appearance on KTLA News about this hot topic to look at some options you might want to consider for that instant connection.
Online Dating 2.0: They Met on Twitter
By Leonor Vivanco – Red Eye
Today, daters have an alternative–or supplement–to traditional online dating sites such as? eHarmony or Match.com. They are entering a new frontier of digital dating equipped with a slew of Facebook and iPhone applications coupled with mobile Web sites. But dating experts question whether such technology is a romance killer and whether it can lead to anything more than a hookup.
The mobile dating market–which includes apps, mobile Internet services and text-based services–has skyrocketed.
“Mobile dating may be better for tech-savvy young daters,” said Julie Spira, cyber-dating expert and author of “The Perils of ?Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online.” “Those are the ones that don’t want to sign up for online dating sites and fill out very long questionnaires. This is the instant gratification mode,” she said.