In the News

Sharing the Love at BlogWorld – Thoughts on BWE10

bwelogomain 300x196It was a last minute decision in between the 140 Conference and Digital Hollywood, but I hopped on a plane to attend BlogWorld in Las Vegas to join my social media friends and experts, and I was sure glad that I did.

Going to Las Vegas is always a whirlwind trip, and my experience at BlogWorld Expo was no exception to the rule.

Over 3000 attended the BlogWorld Expo to learn the latest trends in podcasting, social media marketing, blogging, monetization, and the most up to date information from panelists, bloggers, and social media experts.

There were parties galore at BlogWorld 10. Our friends at KLOUT picked up guests in their VIP Hummer limo, which seated 20 for their BlogWorld Kloutup reception at the Palms Hotel. Afterwards we gathered at the opening party hosted by Techset at the new Liquid Pool Lounge at the Aria Hotel.

It was a time to see old friends and meet new ones to move our online friendships to offline. I was most excited to meet Joel Williams, Blog Tech Guy, who has been part of the Cyber-Dating Expert and Social Media and More teams for almost two years.

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Marsha Collier at BlogWorld

I graciously and regretfully passed on Brian Solis’s midnight after party at the Wynn Hotel to rest up for a full day of sessions on Day 2. I stopped to say hello to the folks at BlogTalk Radio, Audio Acrobat, signed the Ford Focus Rally car along with many others, and engaged in meaningful conversations in the Sony New Media Lounge.  I very much enjoyed watching a few of the Techmunch sessions in the exhibit hall curated by Babette from Bake Space.

My friend Marsha Collier hosted one of the Techmunch panels and was at the Wiley booth signing copies of her new book, Facebook and Twitter For Seniors For Dummies (For Dummies (Computer/Tech))

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Executive Chef Karl Marsh and Todd Simon, Sr. VP Omaha Steaks

In the evening, we were treated to the BlogWorld Bistro Tasting, hosted by Omaha Steaks in the private Foundation Room at House of Blues. Chef Karl Marsh was on hand serving up amazing appetizers including Filet Mignon Spring Rolls, Bull Wings, Coconut Shrimp, and Jumbo Cooked Shrimp. Our friends at Mashable hosted the Mashbash party at Haze at the Aria hotel.

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Julie Spira and Heather Meeker at The Love Party

Afterwards, my friend Stephanie Michaels, @Adventuregirl hosted The Love Party at the Beatles Revolution Lounge with a portion of the proceeds to benefit Operation Smile.

On Day 3, I hosted Ask the Cyber-Dating Expert Radio Show live from BlogWorld with my guest Dan Abelon, co-founder of SpeedDate. Dan called in to talk about the latest trends in mobile dating as well as their focus on matching based primarily on chemistry over compatibility. SpeedDate now has over 10 million members looking for love online.

And they did save the best for last with final Keynote Address.

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Penn Jillette, Adam Carolla and Rob Barnett

We were promised a closing session full of laughter by former radio executive Rob Barnett, who started My Damn Channel four years ago. We were not disappointed. Shira Lazar introduced the session with guests including Penn Jillette of the famous Vegas duo of Penn and Teller,  Adam Carolla, Cali Lewis, Mark Malkoff, and Jeffrey Hayzlett.

Penn, who has over 1.6 million followers on Twitter and writes his own tweets, says he types what’s in his heart.  He told the group that Social media helps us tell the truth as we see it. Penn multitasks his career with Penn Point on Revision 3 and about 8 others at once.

Adam Carolla talked about getting fired from his job and his extraordinary comeback as a super-successful podcasters. The Adam Carolla show now has 200,000 downloads a day.

Mark Malkoff, the comedian who is best known as the guy who filmed himself at 171 Starbucks locations in Manhattan as well as the guy who lived in IKEA told us that he stayed in his bathroom for 5 days to detox from Internet addiction. His funny stories get picked up by the major news outlets including CNN.  You can find him on MyDamnChannel.com/MarkMalkoff.

Cali Lewis from GeekBeat TV shared her passion for social media saying it takes 16 hour a day 7 day a week to keep up with her personal brand. She added that she’s enthusiastic about taking over the world.

It’s always a treat to see former Kodak CMO turned bestselling author Jeffrey Hayzlett speak about social media marketing. Hayzlett talked about the 118 from his book The Mirror Test: Is Your Business Really Breathing?

He claims it takes 110 seconds for the average elevator ride in New York City and 8 seconds to hook someone in. Hence, the elevator speech about what you do must be honed down to 118 seconds. He added that “Scale is the “New Black.” In other words, you’ll need to add several 000s to prove your concept.

All in all it was a gathering of sharing information, meeting some of the kindest people in social media, and an educational forum to build our businesses all created by our passions in our niches.

Congratulations to Rick Calvert and Dave Cynkin, co-founders of BlogWorld on a very successful and wonderful experience for social media enthusiasts. I look forward to seeing everyone again at BlogWorld 11.

iDate 2010 Update – The Internet Dating Conference

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Ravit Abelman, Omnidate and Julie Spira, Cyber-Dating Expert at iDate

Twice a year the online dating industry gathers in the U.S. to discuss the latest trends in Internet dating. The conference, called iDate, was held last week in Beverly Hills at the SLS Hotel concurrently with the Social Networking Conference. The event started with a 3 hour presentation by Google followed by the evening party at the Stone Rose Lounge hosted by Elitemate.

This year I was a speaker and presenter on Web 2.0 Dating: Using Social Media to Create Brand Loyalty.

I spoke about Twitter marriage proposals and celebrity breakups and how Facebook has become the third largest country in the world. Social media is successfully keeping users engaged and informed with meaningful updates, dating advice, and well-deserved bragging rights of their success stories.

One of the examples of dating 2.0 I spoke about was, social dating site Zoosk. Zoosk has done an excellent job in creating brand loyalty through social media. When they reached their 1 millionth “fan” on Facebook, they celebrated by creating a video called What is a Milion to thank those who now like their page. They posted it on the Zoosk blog, on their Facebook page where over 200 fans commented and over 600 said they liked it.  They posted their video on their YouTube channel for Zoosk TV, where they have over 4500 views for this one celebratory video.

Other examples I presented included online dating newcomer, Brainiac Dating. Their Facebook page features profiles and photos of singles looking for love online. Several online dating sites use social media to engage their fans. eHarmony‘s Facebook page gives advice to daters. A sample update of theirs is, “Picnics make great casual dates, especially in the summer. What are some good picnic ideas?” Lavalife has a contest on their page where you can vote for the Top 10 singles. Match.com congratulates their success couple of the week, and JDate include their success stories on their pages.

I provided a list of online dating sites on Twitter. Sample tweets from online dating sites included eHarmony_Jack: “Are you in love or are you infatuated?”  Match “How do you break up with someone you met online? 25% of Happen readers said on the telephone.” OkCupid: “Speaking of faced and attractiveness..has the recession made you more beautiful?”

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iDate 2010 - The Final Debate at the Internet Dating Conference

I participated in the conference highlight, The Final Debate, along with Elitemate’s CEO Victor Daniel, Mark Brooks from Online Personals Watch, Karinna Kittles-Karsten from Sacred Love, Tai Lopez from Niche Enterprises, Violet Lim from Lunch Actually, and Frederick Vallaeys from Google adwords.

Mobile dating was clearly a hot topic at the conference. Thank you to Marc Lesnick, head of the Internet Dating Conference and Mark Brooks from Courtland Brooks for the opportunity to speak at this well-respected event about Dating 2.0 and Social Media.

The next two Internet Dating Conference events will be held in Paris, France on September 15-17, 2010 and in Miami, Florida on January 19-21, 2011. If you missed my presentation and would like to hear more, contact me at CyberDatingExpert.com/contact or Social Media and More.

For Immediate Release: Online Dating Expert Julie Spira to be Featured Speaker at Internet Dating Conference

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LOS ANGELES, CA–(Marketwire – June 15, 2010) –  Online dating is changing the social lives of millions. This week, Internet dating executives and industry experts will join together to discuss the rapid growth of the online dating industry.

Julie Spira, a real-life Internet dating expert, dating advice columnist, and bestselling author, will present Dating 2.0: Using Social Media to Increase Brand Loyalty at the iDate 2010 Conference, to be held at the SLS Hotel in Beverly Hills.

“It’s an honor to be selected as a featured speaker at the Internet industry’s largest event,” said Spira. “With social media and Web 2.0 strategies changing on a daily basis, online dating sites need to create the best experience for singles looking for love online.”

Spira, a popular media guest, has been featured on ABC, CBS, FOX News, E! Entertainment, Glamour, Men’s Health, Woman’s Day, The New York Times, Los Angeles Times, Crain’s New York Business, CosmoGirl, KLOS, KTLA, Cyberguy, and WPIX. As an early adopter of Internet Dating, she created her first online dating profile in 1994.

Founder of Cyber-Dating Expert® and Social Media and More, Spira’s online dating advice has appeared on eHarmony Advice, Huffington Post, JDate, Match.com, and social dating site Zoosk, where she is a featured dating expert.

Spira, author of The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online and host of “Ask the Cyber-Dating Expert Radio Show,” has been a featured author and presenter at the New York Public Library and panelist at the 140 Characters Twitter Conference. Her presentation will take place on June 17, 2010 at 3:30pm.

The Internet Dating Conference will take place concurrently with the Social Networking Conference on June 16-18, 2010. Other companies presenting will include Match.com, Google, Perfect Match, Online Personals Watch, and Zoosk.

For more information, visit www.CyberDatingExpert.com and www.socialmediaandmore.net.

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